John Frieda: Your Hair Talks. Make a Statement

commercial director

Role: Director, Editor

Client: John Frida

Production Company: Vox Media

DP: Ora Dekornfeld

Caroline Schiff, Executive Pastry Chef of Scoops and Sweets in Fort Greene, Brooklyn, makes a powerful feminine statement in a male dominated industry with her hair. Vox Media and John Frieda teamed up with female directors to produce this series on female entrepreneurs.